“Turning even more customers into fans”
André Deponte takes over as CSO at Herrmann Ultraschall
Herrmann Ultraschall is expanding its management team with André Deponte as the new Chief Sales Officer. With digital processes and an even closer relationship between the global sales teams, he wants to create a consistent and exciting customer experience worldwide.
For Herrmann Ultraschall, the new position holds great potential to sharpen the global sales structures with a new focus, which will ensure long-term customer excitement. To achieve this, André Deponte will take charge of global sales management from CEO Thomas Herrmann starting on April 1. The CEO will increase his focus on strategic corporate management and development in the future.
"We have a significant amount of global customers. My vision is very clear that they have the same, exciting experience all over the world – no matter where and with whom they speak," explains André Deponte. "That's how we want to turn even more customers into fans."
The new CSO sees one of the most important measures for this in a global, digital networking of the Sales department. With modern tools, the worldwide teams will work even closer together in order to respond to customer inquiries quickly and purposefully. He also sees further potential for more customer excitement in a proactive after-sales sector. This should be improved, for example, by expanding the range of services.
For his new position, the qualified mechatronics engineer can rely on his many years of experience as Global Sales Director of the METALS business unit, which he successfully built up at Herrmann. In addition, he already took over the management of the International Headquarters last year. These will remain under his responsibility in order to accelerate the global growth of the ultrasonics-welding specialist in a holistic way.